September 23, 2014 by Brian Harmon
I’ll risk the optics of self-gratification briefly with this post because I hope that it will give you some fodder and context for thinking about your upcoming Non-Profit/Small Business Media Action Project. As you know, I was in NYC for the People’s Climate March on Sunday. I was hired by a medium-sized national non-profit to cover this event. This is the second time I’ve worked with this organization, and this work is the inspiration for your assignment.
The press release is an old genre, and one that is central to most technical composition syllabi. Traditionally, this has been a document exclusively composed with text. Recent developments in digital technologies have created new ways of imagining the press release. Whether your audience are consumers, critics, employees, or supervisors, the reporting of information about new products/events/ideas is incredibly important in almost every discipline/industry so having some familiarity with both traditional AND emerging forms of this genre is very important.
Here are some links to the digital press releases I produced about the People’s Climate March in NYC.